Fall Campaign.

The story.

The Salomon Ecotrail is a manifesto race: low-impact, low-waste, rooted in respect for the landscapes it crosses. We were brought in to translate that mission into a fall creative campaign that could live across socials, brand assets and on-site visuals.

Our approach.

Earthy palette, dawn light, intentional pacing. We art-directed every shot to feel both cinematic and lived-in, never staged. The campaign avoids the typical hero shots of trail running and leans into the textures of the season: rain on jackets, leaves underfoot, breath in the cold air.

Outcome.

A full campaign delivered as a key visual, three short film cuts, and a library of editorial photography for Salomon's regional teams. The pieces have anchored the brand's communication around the event for the entire fall season.